A parent messages at 8pm and hears back on Thursday
Age group, venue, price, what to bring — the same questions, answered slowly, by a coach after training.
Parents get answers.
Children never talk to the AI.
An academy runs on WhatsApp, a booking link and a coach’s phone. Enquiries arrive in the evening, trials go unbooked, and lapsed families never get a call. Starter handles the parent and coach side. Nothing we build is child-facing.
WHERE THE MONEY LEAKS
Where an academy loses families
‘Just turn up’ is not a booking
Unbooked trials do not show, and the coach cannot plan numbers.
Memberships that quietly stop
Nobody notices the sibling who did not renew until the term is half gone.
Parent enquiry to booked trial to engaged family.
A parent-facing voice agent and widget, booking into your existing system, and — on Pro — a branded family app like Dragon Players.
- 01ANSWER
Parent and coach enquiries, day and night
Age groups, venues, prices-from, kit, weather calls. Safeguarding questions route to your welfare officer, never to the AI.
- 02BOOK THE TRIAL
Into your booking system or a held slot
Official APIs only; otherwise a structured request for the academy to confirm.
- 03FOLLOW UP
Reminders and renewals on Growth
Trial reminders, renewal nudges to parents with documented consent, a weekly numbers digest to the owner.
- 04KEEP THE FAMILY
A branded family app on Pro
Player identity, XP, stories, parent-and-coach AI, competition and learning — the Dragon Players model, live on both stores.
LIVE ON BOTH STORES
Dragon Players
The official, exclusive family app of Dragon Academy — player identity, XP, academy stories, parent-and-coach AI, competition and learning — live on the App Store and Google Play and managed by ImpactLayer after launch.
Explore Dragon Players ↗
Guardrails are written before the first call.
Every agent ships with a written spec and a scripted test pack you sign off. It is configured to use your approved information and supported systems, and each of these rules is tested before go-live and checked in the reviews after it.
Talk to a child — parent and coach only, by design
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Handle a safeguarding concern; it routes to the welfare officer
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Invent an age group, venue or price
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Give medical or injury advice
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Contact families without documented consent
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
USUAL STARTING RUNG
Starter — Voice and Bots
One academy, one number, one booking link. Parent and coach facing only. Growth adds reminders, renewals and the owner dashboard; Pro adds the family app.
SETUPFrom £995MONTHLYFrom £199
- Parent-facing voice agent and website widget
- Trial booking into your system or a held slot
- Safeguarding route to the welfare officer, never the AI
- 300 voice minutes and 1,000 chat sessions a month
- Growth adds reminders, renewal nudges and the dashboard
- Pro adds the branded family app
NEXT STEP
Start with a free conversation.
Tell us how enquiries reach you today and we will show you what we would set up first, then send a scoped proposal with the setup and monthly fee. No paid audit is required to get started. If you want a wider roadmap across several processes, the optional AI Opportunity Audit (£750) is there for that.