FOOTBALL ACADEMIES / SPORTS CLUBS / COACHING BUSINESSES

Parents get answers.
Children never talk to the AI.

Running an academy means keeping bookings, records, coaches and families connected. We can improve the systems already in place or build new tools where needed. AI conversations stay parent- and coach-facing, with safeguarding handled by people.

WHERE WORK GETS STUCK

Where academy admin gets in the way

THE ENQUIRY

Routine questions compete with coaching time

Age group, venue, price and kit information should be easy for families to find, with a person available when needed.

THE TRIAL

Booking information sits in several places

Connected booking records help the team keep track of numbers and plan sessions.

LAPSED FAMILIES

Staff need a clear view of membership changes

Bring the relevant changes together so the academy can decide what needs attention.

POSSIBLE IMPLEMENTATIONS · INDUSTRY EXAMPLE

Parent enquiry to booked trial to engaged family.

Possible improvements include website integrations, booking records, staff summaries and a family app. The right combination depends on the academy’s existing systems and priorities.

  1. 01
    ANSWER

    Make routine information easier to find

    Age groups, venues, prices-from, kit, weather calls. Safeguarding questions route to your welfare officer, never to the AI.

  2. 02
    BOOK THE TRIAL

    Into your booking system or a held slot

    Official APIs only; otherwise a structured request for the academy to confirm.

  3. 03
    FOLLOW UP

    Give the team a clearer operational view

    Connected records and a weekly numbers digest can help staff plan sessions and identify what needs personal attention.

  4. 04
    KEEP THE FAMILY

    A branded family app where it fits

    Player identity, XP, stories, parent-and-coach AI, competition and learning — the Dragon Players model, live on both stores.

LIVE ON BOTH STORES

Dragon Players

The official, exclusive family app of Dragon Academy — player identity, XP, academy stories, parent-and-coach AI, competition and learning — live on the App Store and Google Play and managed by ImpactLayer after launch.

Explore Dragon Players ↗
Dragon Players My Dragon screen
Dragon Players · live product
THE RULES IT IS CONFIGURED TO

Agree the rules before the system goes live.

We agree what each system may do, when it needs approval and how it hands over to your team. We test it against your working scenarios before launch and agree the support and review arrangements.

01

Talk to a child — parent and coach only, by design

Included in the agreed scope and checked before go-live, with a clear route to a person when needed.

02

Handle a safeguarding concern; it routes to the welfare officer

Included in the agreed scope and checked before go-live, with a clear route to a person when needed.

03

Invent an age group, venue or price

Included in the agreed scope and checked before go-live, with a clear route to a person when needed.

04

Give medical or injury advice

Included in the agreed scope and checked before go-live, with a clear route to a person when needed.

05

Contact families without documented consent

Included in the agreed scope and checked before go-live, with a clear route to a person when needed.

BUILT AROUND YOUR BUSINESS

Your academy, your scope

Keep what already works and improve the parts that need attention. We agree the implementation and support around your academy, with clear access controls and human responsibility for safeguarding.

IMPLEMENTATIONTailored quoteONGOING SUPPORTAgreed with you
How we scope your project ↗
NEXT STEP

Start with a free discovery chat.

In 20 minutes, talk through your business, repetitive work and current tools. We explore useful opportunities and a high-level approach, with no obligation. No paid audit is required for the first conversation.