Every package includes phone and website AI, automations and owner controls. Starter puts you in charge. Growth and Pro give you an actively managed service.
Introductory rates · No VAT added · Scope agreed before you commit
BOTH CHANNELS INCLUDED
STARTERSET UP FOR YOU · RUN BY YOU
From £995 one-off setup
From £199/ month
A complete enquiry system, with everyday changes in your hands.
24/7 AI phone receptionist AND website voice and chat
Booking, approved answers, transfers and message capture
Five configured workflows: lead capture, confirmations, reminders, follow-ups and review requests
Owner dashboard: hours, prices, FAQs, handover rules and automation modes
ChatGPT/Codex setup guidance, practical templates and a one-hour handover
300 pooled voice minutes + 1,000 chats monthly
Hosting, monitoring, fault fixes and ticket support; you manage routine changes
Prices in pounds. Not VAT registered; no VAT is added. Phone numbers, SMS, payment processing, app-store accounts and usage above your plan are agreed before they are switched on. Go-live windows start when we have access to your systems and your approved content.
OPTIONAL
Need a wider AI roadmap?
Our optional AI Opportunity Audit examines several areas of your business and produces a prioritised implementation plan. Standard audit: £750. More complex projects are scoped separately. You do not need an audit to enquire or to receive a quote for a straightforward implementation.
Configured workflows (total)5 standard10 connected20 across operations
Owner dashboardSettings and activityPlus pipeline, approvals and team accessPlus roles and multi-site reporting
Included usage a month300 min · 1,000 chats600 min · 2,500 chats1,200 min · 5,000 chats
New or redeveloped existing website—✓✓
Internal staff knowledge assistant—✓✓
ChatGPT/Codex setup and trainingOwner handoverTeam workshopRole-specific training
Day-to-day managementYou, with ticket supportUs, with monthly reviewUs, with product review
Routine improvements each monthSelf-service; extra work quoted2 hours4 hours
Branded app——Agreed modules and scope
Locations1Up to 2Up to 3
See the work behind the offer.
POWS Gym: website, point of sale, staff dashboard, automations and app. Dragon Academy: custom Wix code, Notion tracking, onboarding texts and Dragon Players.
What would you pay someone to handle these tasks? Compare the salary value of the hours you could free with the full first-year package cost. These are worked examples, not customer case studies or a promise to replace a whole employee.
Make it your business.
Use hours left over after human review and exception handling. We validate task volume and included usage on the call. Extra costs default to £0 for the example; add the costs your business needs.
STARTER · YOUR WORKED EXAMPLE
Salary value of those tasks / month
£440
Package fee / month
£199
Setup, spread over the first 12 months
£83
Your extra costs / month
£0
Full first-year cost, monthly equivalent
£282
£1,901 / yearpotential capacity value above first-year cost
At these inputs, 5.1 net hours a week would match the first-year cost.
When is this a cash saving? When those hours avoid a hire, paid overtime or outsourced work. If existing salaries stay the same, it is time freed for other work, not money removed from payroll.
Salary sources, calculation and limits
Salary references: National Careers Service admin assistant (£21,000–£28,000) and office manager (£25,000–£40,000), checked 20 September 2026. The selected £28,000 and £35,000 figures are scenario assumptions within those ranges, not national averages or salary advice. Use your actual salary.
Hourly salary value = annual salary ÷ (37.5 paid hours × 52 weeks). Task value = hourly salary value × net hours freed × active weeks. First-year cost = setup + 12 monthly fees + 12 months of entered extras. Defaults assume 46 active weeks. Setup is spread here for comparison; actual payments follow the agreed milestones. Employer pension, National Insurance, recruitment costs, extra revenue and the value of the website or app are excluded. No full-job replacement is assumed: physical reception, judgement, staff management and exceptions still need people. Actual results depend on task volume, connected systems and successful adoption.
Introductory implementation pricing.
For businesses joining us as we grow our implementation service. Your agreed monthly rate is fixed for the first 12 months after go-live; the minimum term remains three months. Any later price change is discussed before renewal. Sharing a testimonial or case study is optional and requires your permission.
Do you need a whole package?
If one admin task or a missing follow-up is the problem, start with that. Tell us what happens now and which tools you use. We will quote the specific workflow before suggesting a wider package.
Minimum commitment at starting prices: Starter £1,592 · Growth £3,692 · Pro £7,092. Each includes setup plus three monthly payments after go-live. Agreed extras and usage are additional. Setup payments are staged; these totals are not all due at once.
TERMS
Simple terms. No surprises.
SETUP
50 / 30 / 20
at kick-off, sign-off, go-live
MINIMUM
3 months
after go-live, then monthly
USAGE
Agreed first
above the included minutes and chats: cost plus 20%, switched on only with your say-so
AUDIT CREDIT
100% off setup
the standard audit fee comes off the setup fee of Starter, Growth or Pro if you sign within 30 days of the readout
Wider implementation connected workflows, additional locations and specialist integrations are scoped around your requirements; complex discovery is quoted and agreed before it startsExtra location £750 setup · £100 a monthPro delivery days £750 / £1,500 / £3,000 a month for 1 / 2 / 4 days
Only looking for a branded app?
JUST THE APP?
The branded-app packages still exist.
For membership businesses whose first priority is their own app: Launch £2,995 + £249 a month · Growth (app) £6,995 + £499 · Pro (app) from £12,500 + £899. Add-ons: connected website from £2,495, customer portal from £4,995, bespoke standalone operations dashboard from £3,995. The package owner controls above are already included; this add-on is for a separate custom system.
Dragon Players · POWS PerformanceBoth on the App Store and Google Play, built and looked after by us.
THE SAME AGENT INSIDE
Phone, website, appOne assistant, one knowledge base, everywhere your customers are.
MANAGED
Every monthStore updates, fixes, security and a monthly product review.
QUESTIONS
Before you start.
What counts as an automation?＋
One agreed business workflow with a trigger and an outcome, not each individual step. Starter includes five standard workflows using supported connections. Growth includes ten in total with branching, CRM updates and approvals; Pro includes twenty in total across teams. Connector licences and unusual API work are identified in the proposal. We test each workflow and document its owner and fallback.
What can I change in my dashboard?＋
Starter controls cover approved hours, prices, FAQs, handover rules and manual, approval-first or automatic modes for the workflows we connect. Growth adds pipeline, approvals and team controls; Pro adds location and role controls. Your dashboard is configured and tested during implementation and handed over with training. Visuals are examples, not a claim that an unconfigured account is ready today.
Are ChatGPT and Codex subscriptions included?＋
Setup guidance, practical templates and training are included. Subscriptions stay in your business name and are paid directly to the provider, with the required seats and cost agreed before setup. Any separately metered API usage is also identified. There is no shared login or unlimited-usage promise.
What is included in a website or app build?＋
Growth includes a new marketing website or redesign and redevelopment of your current site on its existing provider where supported. Pro also includes a branded app built around our repeatable modules; bespoke app product development is quoted separately. Page counts, integrations, migration and app features are fixed in the proposal before payment; complex ecommerce, unusual migrations and bespoke product features can change the quote. Store approval is controlled by the stores.
Do I have to pay for an audit before getting a quote?＋
No. For a straightforward implementation we confirm requirements on the free call and send a scoped proposal. The audit is optional, for businesses that want a wider roadmap across several processes.
Does Starter include both the phone agent and the website widget?＋
Yes. Both are included from the starting price, alongside five standard workflows and an owner dashboard. The voice allowance is shared across phone and website voice.
What will I pay initially and monthly?＋
A setup fee, paid 50/30/20 at kick-off, sign-off and go-live, then a monthly fee with a three-month minimum after go-live. Phone numbers, SMS and any usage above your plan are agreed before they are switched on.
What happens when the usage allowance is reached?＋
We tell you before it happens. We agree an allowance and a fallback before launch. Extra usage requires your approval at cost plus 20%; without approval, the agreed message-capture or human-handover fallback applies.
Can a person answer at night?＋
The AI answers around the clock. It is not a staffed human reception. Out of hours it transfers to your nominated contact if you want that, or captures a call-back request for the morning.
Have I actually booked a meeting, or only requested one?＋
On this website you request a time; one of the team confirms it within one working day. For your own customers, the AI books directly only where your calendar has a supported connection; otherwise it captures a request your team confirms.
What if my booking system has no proper connection?＋
The AI takes a structured request and a person confirms it. We do not bolt on anything brittle.
Will it give advice or make things up?＋
It is configured to use only your approved business information and supported systems, and it is tested before launch and reviewed after. It does not give clinical, legal or financial advice; those questions go to a person.
What does the monthly fee cover?＋
Every plan covers hosting, included AI usage, monitoring, fault fixes and ticket support in working hours. Starter is self-managed after training. Growth adds weekly sampled reviews, a monthly review call and two hours of routine improvements; Pro includes four hours and a product review. Improvement hours do not roll over; larger changes are quoted first.
Is VAT added?＋
No. Dylan Powell trading as ImpactLayer is not VAT registered.
We already have your branded-app package. What changes?＋
Nothing. Those packages stay as they are; existing clients keep their terms.
NEXT STEP
Not sure which one? That is what the free call is for.
