Web forms and calls answered hours later
By the time the front desk gets to it, the prospect has joined somewhere that replied in minutes.
Answer the enquiry. Book the trial.
Keep the member.
A gym loses members in the gaps: the enquiry nobody rang back, the trial that never got booked, the member who went quiet for three weeks. Starter closes the first two gaps; Growth and Pro close the third — and POWS Performance is the live example.
WHERE THE MONEY LEAKS
Where a gym loses money
Intros that never make it into the calendar
‘Pop in any time’ is not a booking. Unbooked trials do not show up.
Members who drift before anyone notices
Momentum drops quietly. Without a signal and a journey, the first you hear is the cancellation.
Enquiry to trial to engaged member.
Voice and widget for the front of the business, booking into Mindbody, GymMaster, ClubRight, Glow or Cal.com where an official API exists, and — on Pro — your own branded member app.
- 01ANSWER
Every enquiry gets a reply in seconds
Phone and website, day and night. Prices-from, classes, opening hours, parking, what to bring.
- 02BOOK THE INTRO
Into your booking system or a held slot
Official APIs only; otherwise a structured request for staff to confirm. No unofficial scrapers of your membership software.
- 03FOLLOW UP
Trial reminders and review requests on Growth
Reminders that stop on reply; a review request after the first session; enquiry triage with a drafted reply.
- 04KEEP THEM
A branded member product on Pro
Weekly momentum, AI PT, Run Club and learning under your brand — the POWS Performance model, live on both stores.
LIVE ON BOTH STORES
POWS Performance
The POWS Gym member app — performance profiling, AI PT, Run Club and learning — live on the App Store and Google Play and managed by ImpactLayer after launch. Delivery proof, not a retention claim.
Explore POWS Performance ↗
Guardrails are written before the first call.
Every agent ships with a written spec and a scripted test pack you sign off. It is configured to use your approved information and supported systems, and each of these rules is tested before go-live and checked in the reviews after it.
Invent a membership price or a class time
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Give medical, injury or nutrition advice
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Sign someone up to a contract without a person
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Contact lapsed members without documented consent
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
Miss the AI disclosure or the recording notice
Tested before go-live; automated checks and the weekly sampled review flag any breach for a person.
USUAL STARTING RUNG
Starter — Voice and Bots
Most gyms start on Starter to stop losing enquiries, move to Growth for reminders, reviews and a dashboard, and consider Pro when they want their own member product.
SETUPFrom £995MONTHLYFrom £199
- Inbound voice agent and website widget
- Trial and intro booking into your system or a held slot
- Knowledge base: classes, prices-from, hours, what to bring
- 300 voice minutes and 1,000 chat sessions a month
- Growth adds reminders, review requests and the owner dashboard
- Pro adds the branded member app
NEXT STEP
Start with a free conversation.
Tell us how enquiries reach you today and we will show you what we would set up first, then send a scoped proposal with the setup and monthly fee. No paid audit is required to get started. If you want a wider roadmap across several processes, the optional AI Opportunity Audit (£750) is there for that.