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Animation: an AI core connecting to a business's calls, texts, records, bookings, website, app and dashboard.

Put AI at the centre of your business.

A free 20-minute discovery chat about your business. Explore where AI could save time. No obligation.

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Connected to what you already use.

Your people, processes and existing tools shape what we build. You don’t need coding knowledge or an in-house AI team.

Less chasing. Less admin. More business.

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IMPACTLAYER / THE 44-SECOND INTRODUCTION

See what we can build
around your business.

Websites, apps and AI, built around you.

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Illustrative salary comparison · Tailored quotes

Using AI is a start. Putting it to work is the opportunity.

AI adoption is growing. We help you turn it into practical systems for your business, without having to learn the tools yourself.

  • People worldwide

    Generative AI use

    18.8%Q2 2026

    • of the world’s working-age population, aged 15–64, used generative AI.
    Microsoft

  • UK businesses

    Adoption is increasing

    35%June 2026

    • of UK businesses with 10+ employees reported using AI, up from around 12% in late 2023.
    ONS

  • Depth of use

    Beyond trying a tool

    10%June 2026

    • of AI-using UK businesses with 10+ employees reported using it extensively.
    ONS

Microsoft, September 2026; ONS, July 2026. Separate measures of worldwide working-age adults and UK businesses, not coding-tool adoption. Where could AI help your business?

AI implementation in practice.

Different businesses. Different systems. These projects show what we can build around the way you work.

A Mini Dragons session in a sports hall: children lined up with footballs while coaches set up the next drill.

Dragon Academy Football for ages 2 to 13 in RCT, Bridgend and Neath Port Talbot

A new layer on the website it already had.

Custom code connected the existing website to a business database, alongside a dedicated family app. The established system stayed in place.

  • Existing website
  • Connected database
  • Business workflows
  • Dragon Players app

Read the case study App Store Google Play

POWS Gym Independent gym in Brynmenyn, indoor and outdoor

More than a website. The tools behind it, too.

A website, member app and staff tools. A reporting bot brings daily, weekly and monthly business summaries into the staff group chat.

  • Website
  • Point of sale
  • Staff dashboard
  • Reporting bot
  • POWS Performance app

Read the case study App Store Google Play

The outdoor gym at POWS: plyo boxes, a sled, battle ropes and racks on artificial turf in the sun. POWS Performance, the member app, on its Run Club screen.

Example implementation · sample details

One sign-up, start to finish.

A connected membership journey, from website to database, staff update and app. The steps are tailored to each business.

  1. Free trial sign-up

    Parent
    Emma Hughes
    Player
    Alex, 6
    Group
    Junior Dragons
    Area
    RCT · Mondays 6pm

    Sign upSigned up

    1 Sign-up through an existing website

  2. AlexJuniorRCTNew trial

    2 Details added to the business database

  3. New trial: Alex, Junior group, Monday at 6pm. The member record is ready for the team to review. Your next step: confirm the session and prepare the welcome.

    Delivered

    3 A staff update with the next action

  4. Dragon Players, a new member's first screen: Alex's Dragon, RCT, Junior Dragons, an egg at stage 1 of 6.

    4 The family opens Dragon Players

Your team stays informed and in control.

Illustrative workflow using a Dragon Players app screen. Details and staff message are examples, not a customer record.

Start with the part that slows you down.

Explore a few examples. Your needs shape what we build.

Calls and enquiries

Help customers while you work.

Handle routine enquiries and capture details, with answers and handovers agreed with you.

Hear it now: ring Elin, our AI receptionist, on 07446 944585, or meet her below.

Follow-ups

Give your team a clear next step.

Connect enquiries, booking reminders and customer records, with follow-ups ready to review.

Dragon Academy is one example of connecting an established website to a business database and app.

Admin

See what needs your attention.

Reporting bots and dashboards bring your figures together and handle repeat tasks, with your approval where needed.

POWS Gym gets daily, weekly and monthly summaries from its reporting bot in the staff group chat.

Not sure where to start? Let’s talk.

Book a free discovery chat

One example: an AI receptionist

Meet Elin. She answers when you can’t.

Elin answers our phone line and website, captures enquiries and passes a summary to the team. Try this example.

Ring Elin 07446 944585 Or talk to her here

Elin is an AI and tells everyone so. Calls are recorded.

Incoming callElin answering

  1. ElinHello, you’re through to ImpactLayer. I’m Elin, ImpactLayer’s AI receptionist, and this call is recorded. What does your business do, and how can I help?
  2. CallerI run a plumbing firm. I miss calls when I’m under a sink.
  3. ElinA receptionist could help with that. The team can look at how you handle enquiries and what would fit your business. Shall I request a free discovery chat?
  4. CallerYes please. Thursday morning suits.
  5. ElinLovely. What’s your name, and the best mobile for you?
  6. CallerGareth, 07700 900123.
  7. ElinThanks, Gareth. I’ll send you a text confirmation now, and one of the team will confirm the time with you within one working day.
  8. Text confirmation sent to Gareth
  9. Call request passed to the team

Example call. The caller is made up; ring the number to hear the real Elin.

Clear scope. Clear price.

Start with a free discovery chat and a high-level approach. No paid audit is required to get started.

  1. Defined implementation

    A specific system, built around a clear business need.

    Built for youA tailored project quote

    • Agree the outcome and scope
    • Build, connect and test the system
    • Training and a clear handover
    Explore

  2. Managed systems

    The implementation and support to keep it useful.

    Managed for youProject and ongoing support quoted separately

    • Systems selected for your business
    • Monitoring and agreed maintenance
    • A clear point of contact
    Explore

  3. Ongoing partnership

    A programme of improvements as your business evolves.

    Built with youA roadmap and budget agreed together

    • Prioritise opportunities across the business
    • Deliver in agreed stages
    • Review results and plan what comes next
    Explore

Your proposal sets out scope, price and deposit before paid work. Build costs, provider usage and optional support are itemised. How we scope your quote

Four steps. No technical brief needed.

  1. 1A free discovery chatTwenty minutes on your business, repetitive work and current tools.
  2. 2Proposal and depositAgree the written scope, price and deposit before paid work starts.
  3. 3Build, connect and testWe implement the agreed system and test it with your team.
  4. 4Training and handoverRun it with confidence, or choose optional ongoing management.

How it works

What would you like off your plate?

Where could AI save you time? Start with a free discovery chat.

Start with

Your enquiry Start with: not sure yet Next: a free 20-minute discovery chat

Book a free discovery chat

Prefer email? dylan@impactlayer.co.uk. Or ring Elin, our AI receptionist, on 07446 944585. Calls are recorded.