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Animation: an AI core connecting to a business's calls, texts, records, bookings, website, app and dashboard.

Less admin. Faster follow-ups.

ImpactLayer helps UK businesses automate repetitive work, connect existing systems and use AI where it adds value. Start with practical advice from Dylan Powell, then choose a defined implementation and optional ongoing support.

Book a free discovery chatEmail Dylan ↗

Connected to what you already use.

Your people and existing tools shape the work. No technical brief needed.

Less chasing. Less admin. More business.

Book a free discovery chat
IMPACTLAYER / THE 44-SECOND INTRODUCTION

See what we can build
around your business.

Business automation & AI consultancy, built around you.

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Illustrative salary comparison · Tailored quotes

What does AI automation actually do?

Connect the work. Use AI where judgement helps. Keep people in control.

  • Ordinary automation

    Clear rules, repeatable tasks

    ConnectYour existing tools

    • Move records, send reminders and trigger agreed next steps.
    Explore workflows

  • AI-assisted work

    When information needs interpreting

    UnderstandHuman review at agreed steps

    • Summarise enquiries, draft responses and organise information for review.
    Explore examples

  • AI consultancy

    Practical advice from Dylan

    PrioritiseA useful plan before a build

    • Review processes, opportunities, costs and risks. No build obligation.
    Start with advice

Advice, implementation and optional support are scoped separately. Email Dylan or book a free discovery chat.

AI implementation in practice.

Real work in Dragon Academy, which Dylan runs, and POWS Gym, his family’s business which he manages.

A Mini Dragons session in a sports hall: children lined up with footballs while coaches set up the next drill.

Dragon Academy Football for ages 2 to 13 in RCT, Bridgend and Neath Port Talbot

A new layer on the website it already had.

Custom code connected the existing website to a business database, alongside a dedicated family app. The established system stayed in place.

  • Existing website
  • Connected database
  • Business workflows
  • Dragon Players app

Read the case study App Store Google Play

POWS Gym Independent gym in Brynmenyn, indoor and outdoor

More than a website. The tools behind it, too.

A website, member app and staff tools. A reporting bot brings daily, weekly and monthly business summaries into the staff group chat.

  • Website
  • Point of sale
  • Staff dashboard
  • Reporting bot
  • POWS Performance app

Read the case study App Store Google Play

The outdoor gym at POWS: plyo boxes, a sled, battle ropes and racks on artificial turf in the sun. POWS Performance, the member app, on its Run Club screen.

Example implementation · sample details

One sign-up, start to finish.

A connected membership journey, from website to database, staff update and app. The steps are tailored to each business.

  1. Free trial sign-up

    Parent
    Emma Hughes
    Player
    Alex, 6
    Group
    Junior Dragons
    Area
    RCT · Mondays 6pm

    Sign upSigned up

    1 Sign-up through an existing website

  2. AlexJuniorRCTNew trial

    2 Details added to the business database

  3. New trial: Alex, Junior group, Monday at 6pm. The member record is ready for the team to review. Your next step: confirm the session and prepare the welcome.

    Delivered

    3 A staff update with the next action

  4. Dragon Players, a new member's first screen: Alex's Dragon, RCT, Junior Dragons, an egg at stage 1 of 6.

    4 The family opens Dragon Players

Your team stays informed and in control.

Illustrative workflow using a Dragon Players app screen. Details and staff message are examples, not a customer record.

Start with the part that slows you down.

Enquiries, follow-ups and admin: start with one useful workflow.

Enquiries

Help customers while you work.

Capture and route enquiries from phone and website, with agreed answers, human review and handovers.

Hear it now: ring Elin, our AI receptionist, on 07446 944585, or meet her below.

Follow-ups

Give your team a clear next step.

Connect enquiries, booking reminders and customer records, with follow-ups ready to review.

Dragon Academy connects its established website, business database and app.

Admin

See what needs your attention.

Bring figures together and handle repeat tasks, with human approval where agreed.

POWS Gym gets daily, weekly and monthly summaries from its reporting bot in the staff group chat.

Not sure where to start? Let’s talk.

Book a free discovery chat

PHONE + WEBSITE + TEAM HANDOFF

Your 24/7 front desk. Meet Elin.

One service for your phone and website. Elin is the AI receptionist and voice assistant within our front desk: she answers approved questions, guides website visitors and passes useful enquiries to the team.

Ring Elin 07446 944585 Or talk to her here

AI receptionist + website voice assistant. Explore the complete front desk ↗. Elin identifies herself as AI. Calls are recorded.

Incoming callElin answering

  1. ElinHello, you’re through to ImpactLayer. I’m Elin, ImpactLayer’s AI receptionist, and this call is recorded. What does your business do, and how can I help?
  2. CallerI run a plumbing firm. I miss calls when I’m under a sink.
  3. ElinA receptionist could help with that. The team can look at how you handle enquiries and what would fit your business. Shall I request a free discovery chat?
  4. CallerYes please. Thursday morning suits.
  5. ElinLovely. What’s your name, and the best mobile for you?
  6. CallerGareth, 07700 900123.
  7. ElinThanks, Gareth. I’ll send you a text confirmation now, and one of the team will confirm the time with you within one working day.
  8. Text confirmation sent to Gareth
  9. Call request passed to the team

Example call. The caller is made up; ring the number to hear the real Elin.

Clear scope. Clear price.

Start with a free 20-minute discovery chat. No paid audit is required to get started.

  1. Defined implementation

    A specific system, built around a clear business need.

    Built for youA tailored project quote

    • Agree the outcome and scope
    • Build, connect and test the system
    • Training and a clear handover
    Explore

  2. Managed systems

    The implementation and support to keep it useful.

    Managed for youProject and ongoing support quoted separately

    • Systems selected for your business
    • Monitoring and agreed maintenance
    • A clear point of contact
    Explore

  3. Ongoing partnership

    A programme of improvements as your business evolves.

    Built with youA roadmap and budget agreed together

    • Prioritise opportunities across the business
    • Deliver in agreed stages
    • Review results and plan what comes next
    Explore

Your proposal sets out scope, price and deposit before paid work. Build costs, provider usage and optional support are itemised. How we scope your quote

Four steps. No technical brief needed.

  1. 1A free discovery chatTwenty minutes on your business, repetitive work and current tools.
  2. 2Proposal and depositAgree the written scope, price and deposit before paid work starts.
  3. 3Build, connect and testWe implement the agreed system and test it with your team.
  4. 4Training and handoverRun it with confidence, or choose optional ongoing management.

How it works

What would you like off your plate?

Where could AI save you time? Start with a free discovery chat.

Start with

Your enquiry Start with: not sure yet Next: a free 20-minute discovery chat

Book a free discovery chat

Prefer email? dylan@impactlayer.co.uk. Or ring Elin, our AI receptionist, on 07446 944585. Calls are recorded.